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JOIN EXECUTIVE EDITION SUBSCRIBE TO NEWSLETTER YOUR EXECUTIVE EDITION EXPIRED. RENEWLog in 0 Items Industry News Home Top Stories Industry Insight Industry Releases Boardriders Retail Check In Core Careers Executive Moves Financial News Outdoor Retail Skate Snow Surf Swim & Activewear Video & Podcasts Boardriders Executive Edition Executive Edition Join Executive Edition Testimonials My Account Reset password FAQ Industry Careers Resources AdvertisingAbout Shop Eat Surf Testimonials FAQ Newsletters Daily News Alerts Industry Career Updates My Account Log in Select Page Join Executive Edition for the latest industry news and executive interviews. Start your 30-day trial now for only $1! The Lexus VIP area during the Lexus Pipe Pro in February. Photo by Jesse Jennings/World Surf League Rip Curl Shifts Away from WSL Finals Title Sponsorship as Lexus Moves In May 10, 2024 The World Surf League said this week Lexus will expand its relationship with the organization to take on title sponsor of the US Open of Surfing and the WSL Finals. Fox’s Bentonville store. Photo courtesy of Fox. Fox Sees Positive Momentum” in Market Share May 9, 2024 The racing brand is seeing growth among its core base and the lifestyle consumer as parent Vista Outdoor’s board keeps the door open on sale talks with MNC Capital. Local Motion’s store at the Outrigger Reef hotel in Honolulu. Photo courtesy of Local Motion. Local Motion Sets Sights on Market Expansion May 9, 2024 The Hawaii-rooted brand and retailer’s COO on what’s working in stores and where the business is headed. Clockwise from top left: Hoka footwear at Foot Locker, Bass Pro Shops, and Dick’s Sporting Goods. Photos by SES. Hoka is Hot – But Is It Too Hot? May 8, 2024 With Nike and Adidas looking tired” on the footwear wall according to analysts, Hoka’s expansion into several high volume, national retailers is well timed. But is the brand at risk of over exposure? Photo courtesy of HeyDude. HeyDude Revenue Outlook Cut as Segmentation Strategy Continues Photo courtesy of HeyDude. May 7, 2024 The near-term plans for HeyDude are taking longer to play out,” said Crocs Inc. CEO Andrew Rees, with the shoe brand’s revenue expected to fall 8% to 10% this year. The men’s and surf section of Oak Clothing Co. Photo by Kassandra Melnyk for Oak Clothing Co. Canada’s Oak Clothing Co. Boutique Builds Community in Fashion, Surf The men’s and surf section of Oak Clothing Co. Photo by Kassandra Melnyk for Oak Clothing Co. May 6, 2024 The Ontario, Canada boutique carries a curated apparel assortment that includes Brixton, Salty Crew, Rhythm, Thrills, and Patagonia in addition to surf hardgoods. 25 Largest Core Surf Specialty Retailers Feb 29, 2024 SES details the industry’s 25 largest core surf stores based on their door count as part of a special series on surf retailers for Executive Edition members. Boardriders’ Licensing Partners Reference Guide Sep 28, 2023 An extensive list of new licensees for Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element in various categories and regions. Exclusively available to Executive Edition members. Photo courtesy of DIP Dip Wants to Stick It to Amazon and Get Shoppers Back to Stores May 8, 2024 Dip is on a mission to rekindle the connection between consumers and the small stores that serve as the lifeblood… Photo courtesy of ENDVR Burton and SPY’s Winning Moves in the Wholesale Game — Part 2 May 6, 2024 How your brand can effectively utilize digital tools to make strategic moves in the evolving wholesale landscape. Photo courtesy of ENDVR The Resurgence of Wholesale: Harnessing New Strategies for 2024 — Part 1 of 3 Apr 29, 2024 Insights from ENDVR have shed light on forward-moving strategies, offering a blueprint for enhancing sales and sell-through in wholesale. Photo courtesy of SMP Clothing White Room International USA Inc. Seeking a Buyer for SMP Clothing Apr 24, 2024 SMP Clothing was a brand that captured the imagination of many during its heyday in the 1990s. The deal is… Read more Tilly’s, Inc. and Tilly’s Life Center Partner for Mental Health Awareness Month May 10, 2024 Tillys will be hosting in-store workshops at 156 of their stores across the country on May 18. Z SUPPLY x Warm Collective offers bikinis and one pieces designed with a new Hibiscus Crepe print. Courtesy of Z SUPPLY Z SUPPLY x Warm Collective Unveil Swimwear and Eyewear Collection May 10, 2024 The Z SUPPLY x Warm Collective swim and eyewear capsule will be available for a limited time on the Z… Lexus is the title partner of the Lexus Pipe Pro. Photo credit: Jesse Jennings/WSL WSL and Lexus Expand Partnership to US Open, WSL Finals, and Pipe Pro May 9, 2024 Support continues into 2025 with Lexus WSL Awards and season kickoff, Lexus Pipe Pro. Nathan Florence, Gordon Merchant and Vince Scandone will be honored at the annual Waterman’s Gala. Courtesy of SIMA SIMA Celebrates 35 Years as Waterman’s Gala Returns May 7, 2024 Industry leaders and ocean champions will gather Aug. 10 to honor Gordon Merchant, Nathan Florence and Vince Scandone. Read more Fox’s Bentonville store. Photo courtesy of Fox. Fox Sees Positive Momentum” in Market Share May 9, 2024 The racing brand is seeing growth among its core base and the lifestyle consumer as parent Vista Outdoor’s board keeps… Clockwise from top left: Hoka footwear at Foot Locker, Bass Pro Shops, and Dick’s Sporting Goods. Photos by SES. Hoka is Hot – But Is It Too Hot? May 8, 2024 With Nike and Adidas looking tired” on the footwear wall according to analysts, Hoka’s expansion into several high volume, national… Hobie’s Dana Point, Calif. store. Photo courtesy of Hobie. Hobie Surf Shops VP on a New Store in San Juan Capistrano and Turning 70 May 3, 2024 Jake Schwaner talks Hobie’s newest store, set for a summer opening, as the business trends up for a milestone year. Photo courtesy of HIC. Hawaiian Island Creations CEO on Juggling Brands, Partnerships, Stores May 1, 2024 The CEO of the industry’s largest specialty retailer by doors talks brands, licensed stores and succession planning. All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. Retailers Are Putting the Special” Back in Specialty Retail Via Private Label Apr 30, 2024 We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which… Inside the entrance to the new Bass Pro Shop in Irvine, California. Photo by SES. Industry Brands Featured at Expansive New Bass Pro Shop Apr 18, 2024 A 140,000-square-foot Bass Pro Shop just opened in Irvine, California, the outdoor chain’s second store in Southern California and the… SES file photo Tilly’s Recaps Brand Mix Performance in Annual Report Apr 15, 2024 Private label, particularly for the denim brand RSQ, continues to be a growth story for Tilly’s. See All The Lexus VIP area during the Lexus Pipe Pro in February. Photo by Jesse Jennings/World Surf League Rip Curl Shifts Away from WSL Finals Title Sponsorship as Lexus Moves In May 10, 2024 The World Surf League said this week Lexus will expand its relationship with the organization to take on title sponsor… Local Motion’s store at the Outrigger Reef hotel in Honolulu. Photo courtesy of Local Motion. Local Motion Sets Sights on Market Expansion May 9, 2024 The Hawaii-rooted brand and retailer’s COO on what’s working in stores and where the business is headed. 686 founder and CEO Mike West. Photo courtesy of 686. 686 Owner on Benefits of Slow and Steady Growth, Next Season’s Orders and More Apr 24, 2024 Outerwear and apparel brand 686 made Circana’s Top 10 list of fastest growing brands. We spoke with founder and CEO… Executives from the WSL, Pacifico, and Yeti enter the water. Photo courtesy of WSL. WSL Hosts Key Sponsors at Kelly Slater Surf Ranch Apr 23, 2024 WSL Chief Revenue Officer Cherie Cohen hosted key WSL sponsors at the Kelly Slater Wave Company’s Surf Ranch last week… Photo courtesy of Fox Racing Fox...